The city of Milwaukee engaged a local advertising agency to help communicate with the public in a more concise, consistent way. Their first step was to review online assets for several major police departments, put them on a wall and search for ways to deliver a better experience for citizens.
They were able to distill all the information they need to communicate to five sections–all delivered from one page. They also added a section called The Source that shares unfiltered news from the department.
Read the article from Fast Company.
You really can’t fully appreciate this website until you see how it works. While the design is rich and deep, the navigation is actually super simple and there are only around 5 pages. Play with it here: milwaukeepolicenews.com.