Currently, the Town has been using the descriptors below to help employees involved with social media “speak” in a consistent voice. If/when the Town’s presence on social media expands, presenting a “personality” that successfully engages citizens will be critical.
So what do you think? Will this “personality” help us meet the Town Council’s goal to better “… facilitate citizen engagement, communication and consumption of content.
Current descriptors of the Town’s New Media personality:
- Happy – “Smiling
- Optimistic – “Glass Half Full”
- “Can Do”