How’s our web personality?

Currently, the Town has been using the descriptors below to help employees involved with social media “speak” in a consistent voice.  If/when the Town’s presence on social media expands, presenting a “personality” that successfully engages citizens will be critical.

So what do you think?  Will this “personality” help us meet the Town Council’s goal to better “… facilitate citizen engagement, communication and consumption of content.

Current descriptors of the Town’s New Media personality:

  • Fun
  • Friendly
  • Interested
  • Appreciative
  • Informal
  • Happy – “Smiling
  • Optimistic – “Glass Half Full”
  • “Can Do”
  • Pro-Cary
  • Responsive
  • Caring
  • Authentic
  • Informative
  • Conversational
  • Respectful
  • Specific
  • Proactive
  • Constructive
  • Creative
  • Diverse

One thought on “How’s our web personality?

  1. I think this list is a great start. It includes some words that more general (happy) and some that are very specific (diverse). The list is a bit long. Imagine someone from your team trying to personify the entire list as they post to your Facebook page. It would be impossible. I’d combine the traits that are very similar (like fun and friendly) and narrow the list down to the traits that are authentic and distinctive, like:
    fun, informal, optimistic, authentic, informative, proactive, diverse

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